Brand Culture

The logo design of Coviry (Guangdong) mining machinery equipment Co., Ltd. is shown in the above figure. The logo on the left is in English and the logo on the right is in Chinese and English. It is applied to different scenes. The text in the logo on the left is white and the whole is red. Coviry is mainly engaged in intelligent equipment manufacturing and serves the mining industry. Red is in line with the characteristics of mining and equipment manufacturing, It also reflects the good wishes of the company's booming business; The last letter Y in the sign is designed as the pattern of aircraft gliding and taking off, which represents that the company is ready to set sail after decades of accumulation. The long horizontal line between Chinese and English on the right represents the aircraft runway. "Ke" in the Chinese name "Kewei Rui" stands for scientific and technological innovation, "Wei" stands for intelligent equipment products with reliable mechanical performance and advanced process performance, "Rui" stands for good luck and great future. All employees have achieved a career through unremitting efforts and arduous struggle.

The English name "coviry" is a vocabulary created by the company, which integrates two English words and one Latin word. It is a concentrated embodiment of the company's high attention to product R & D and scientific and technological innovation. Among them, CO comes from "cooperation" in English, and the first syllable pronunciation corresponds to "Ke" in the Chinese name, representing the core concept of "win-win cooperation and mutual achievement", reflecting the basic relationship between customers, agents, suppliers, scientific research institutions and other important partners and the company, as well as the shareholders, executives The core concept of respect and common development of employees and other important stakeholders; VIR comes from the Latin "viride" core concept of environmental protection. The first syllable pronunciation corresponds to "Wei" in the Chinese name, and the second syllable pronunciation corresponds to "Rui" in the Chinese name; Y is a variant of the English letter I. the two letters have similar pronunciation. I comes from the initial letter of "intelligent". In order to strengthen the expression form of the last letter of Coviry's English name, the initial letter I of intelligent is replaced by Y with similar pronunciation, representing the nuclear psychological concept of intelligent equipment and smart factory. The logo design concept of Coviry equipment fully reflects the original mission of "dedicated research and development, win-win cooperation and mutual achievements, producing environmental protection intelligent equipment, building a green mine and serving a smart factory".